What is meant by "soft powers" in a cultural context?

In a cultural context, "soft powers" refer to the ability of a country or entity to influence others through attraction and persuasion rather than coercion or force. This concept is often associated with cultural diplomacy, where a nation promotes its values, beliefs, and ideals to shape the preferences and behaviors of people in other countries.

For example, a country might use its cultural products—such as films, music, literature, or educational exchanges—to foster goodwill and create a favorable image abroad. This approach contrasts sharply with hard power strategies, which rely on military action or economic incentives to achieve foreign policy objectives. Soft power emphasizes the importance of cultural connections and relationships, aiming for a more constructive and cooperative international environment.

The other options involve forms of power that are more direct and forceful, lacking the persuasive or cultural appeal that characterizes soft power.